Privacy Policy

UpRoll is a Shopify app that displays a merchant's own Instagram Reels on their online store. This policy explains what data UpRoll handles, why, and how it is protected and deleted.

Who we are

UpRoll is operated by TJ Cloud Globe Private Limited, Rajkot, Gujarat, India. For any privacy question or request, contact grievance@upprofio.com.

What data we handle

From your Shopify store

• Your store domain and the session data needed to run the embedded app.
• Product information (title, handle, and image) for products you choose to tag to a Reel, so shoppers can open the product from the video. We read products only; we never modify them.

From Instagram (only after you connect it)

When you connect an Instagram professional account using Instagram Login, and only with your consent, UpRoll accesses (permission instagram_business_basic):

• Your account profile: username, name, account type, follower count, and profile picture.
• Your media: Reels (video, thumbnail, caption, permalink, timestamp) and their public like and comment counts.

UpRoll does not access your Instagram direct messages or comments, and does not collect any personal data about the shoppers who view your storefront.

How we use it

• To import your Reels and show them on your storefront in the layouts you choose.
• To let you tag products to a Reel and keep your feed in sync.

We do not use your data for advertising and we do not sell it.

Storage, hosting and security

• Data is stored on our own servers. Your Reel videos, thumbnails, and profile picture are re-hosted on our servers so they keep working even after Instagram's temporary links expire.
• Your Instagram access token is encrypted at rest and is never exposed to the storefront or the browser.
• The storefront never calls Instagram directly; it only receives your already-imported Reels from us.

Sharing

We do not sell, rent, or share your data with third parties. Data remains within UpRoll's own infrastructure and is used solely to provide the app to you.

Data retention and deletion

• Disconnect Instagram in the app: your imported Reels and the connection are deleted.
• Uninstall the app: all data associated with your store is deleted within 48 hours, in line with Shopify's data-erasure requirements.
• On request: email grievance@upprofio.com and we will delete your data. See our data deletion instructions.

Instagram and Meta

UpRoll uses the Instagram API with Instagram Login in accordance with Meta's Platform Terms and Developer Policies. Instagram is a trademark of Meta Platforms, Inc. UpRoll is not endorsed by or affiliated with Meta.

Changes to this policy

We may update this policy as the app evolves. Material changes will be reflected by the "Last updated" date above.